Shortcut to Fabulous Diva Dining, Relaxing and Entertainment in Miami

Now collective bargaining power isn’t just for unions! A website aptly named Groupon uses the power of numbers to bring you deals for gift cards to fabulous restaurants, spas and more!

Here is how it works: You sign up here and then every day a new potential deal is announced. Usually the deals are for popular or new restaurants or spas around town. On the deal page, the number of people needed to sign up for the deal is listed along with the number of people who have committed to the deal. You only get to purchase the deeply discounted (usually at least half price or more) gift certificate if the requisite number of people signed up for the deal.

Now, how are they able to offer you these deals? Marketing my dears! Groupon guarantees businesses a certain number of customers by requiring a certain number of people to commit to a deal. Businesses eat this up, especially in this economy,  because they are hoping that you will spend more than the certificate amount when you come to their establishment. And if you don’t spend more, they still have the chance to wow you and earn your repeat business. Makes sense right!!!

This week’s deal for Miami readers: Fratelli La Bufala, an authentic Italian (like as in they have other Frateli’s in Italy) pizzeria on South Beach. BTW- The SOBE location is the only U.S. location! $15 gets you a $35 certificate. Oh and check out the website to see past deals.

So, click here to sign up and enjoy this shortcut to fabulous dining, relaxation and entertainment in magical Miami!!!